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Consumer research

Consumer Market Research Features and Preferences

Consumer research helps to understand the principles of shopping, the features of choice, the impact on the final decision of various stimulating promotions. The procedure is necessary at different stages of bringing a product to market. When developing questionnaires, various factors are taken into account:

  • Personal. They include age, gender, marital and economic status of respondents, lifestyle, characteristics of a particular individual and the main motives for his behavior.
  • Cultural. They take into account the respondent’s belonging to a certain social group, the influence of the cultural environment, education and upbringing.
  • Social. This group includes motives influenced by family, friendly environment, status and social roles.
  • Psychological. The behavior of a particular consumer is strongly influenced by his personal beliefs and prejudices, habits, perceptions.


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